Net Literacy Skills: 2014

mardi 23 décembre 2014

Webinar

Topic: “Making your brand relevant to today’s consumer”

Date: 22th of December, 6pm

Webminar source: Cohn Reznick.

National professional services firm headquartered in New York: accounting tax and advisory

Few slides:

What new concepts or findings did you learn:

- - Business model have change and still changing

- - The keys words are “Adaptability”, “Resilience” and “Collaborative”.

- - Companies have to be focus on customer’s needs.

- - CEO of companies have to ask themselves if those organizations are smart and healthy.

- - Know as well his competitors as yourself.

- - Business strategy is compose of tangible and intangible concepts.

What information was valuable + why:

- - Presentation of the person who animate the webinar.

- - Graph that shows the lifecycles of products: clear approach.

What would YOU do differently to create a better webinar:

- - Less time between each slides (too much explanations on each slide)

- - More animations (as videos)

samedi 13 décembre 2014

jeudi 4 décembre 2014

dimanche 23 novembre 2014

vendredi 21 novembre 2014

Homework

- Definition of Influence Marketing: Influence Marketing is the practice of identylying and building relationship with individuals who have influence over a target audience of buyers.

http://fr.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012

- Definition in my own words: Influence Marketing is the way for a company to use a person (as celebrity, well-known person) who will encourage and convince potential consumers to buy a product or use a service.

- The two brands which actively use Influence Marketing are:

Nespresso: www.nespresso.com

Lancôme: www.lancome.fr

Instagram Hotel

- To get an comp stay, an influencer need 10 000 followers

- To create “everday influencers”, the hotel encourage the guest to take many photos and share them on Instagram with them friends.

- The content created by Selfie Check In is Earned because the guests do it and post/share by themselves.

Marriott's Campaign

- Owned example:

“ATL Marriott Marquis ‏@AtlMarriottMarq 13 nov.

Thank you @MarriottRewards
for the free Wifi! http://bit.ly/13p9ElV  #SayHiToWifi”

- Paid example:

“Travel Agent Mag ‏@TravelAgentMag 7 nov.

Ensemble's
Libbie Rice has more criticism for Marriott's Wi-Fi plan http://bit.ly/1ydCjDA  #SayHitoWiFi”

- Earned example:

“Ali ZENGİN ‏@alizengin33 15 nov.

Stay connected from anywhere at @hotelsuantalya
Free Wi-Fi #SayHiToWiFi | @Design_Hotels
#MadeBYoriginals”

- Non-Marriott influencer: Twitter – 406 followers

Influence Marketing

- Influencer marketing describes the process of tapping into “influencers”. People who have large followings in certain niches and can affect opinion to increase the visibility of a product or service.

- - The characteristics of an influencers are:

Credibility

Use social media

Online skills

Capacity to engage

Capacity of communication

Ability to convince

Trust and respect

- - We know that someone is an influencer when he/ she is able to engage people. When many people follow and listen him/ her.

- - In traditional marketing the company/ mark talk directly to the target. With influence marketing the company/ mark use a third person to talk to a community.

dimanche 16 novembre 2014

My collexio

http://collex.io/c/gen-c-1416139272/

Analysis Charlie Birdy restaurant

- The features of the sites that will attract Gen C guests are the facts that it is easier to use.

Funny images, connectivity with social medias, the mobile website…

Design of the site

- The words which describe the brand personality are young, funny, and original.

- The 4 characteristics listed in the Gen C article are connection, community, creation and curation.

The brand satisfy the “connection” characteristics because technology is present and connect on all screens. Present on internet with website and mobile site.

The brand satisfy the “community” characteristics because by the website the guests can follow the restaurant on Facebook, Twitter and Instagram, stay connect and create group of followers. (Social network). Customers “like” the restaurant.

The brand satisfy the “creation” characteristics because they post on their website photos and videos of their party, events and bar cocktails.

The brand satisfy the “curation” characteristics because they talk with their guests/ “friend” directly on the website about what happens in the restaurant and actuality…