Analysis Charlie Birdy restaurant

-  The features of the sites that will attract Gen C guests are the facts that it is easier to use.

  Funny images, connectivity with social medias, the mobile website…

Design of the site

-  The words which describe the brand personality are young, funny, and original.

-  The 4 characteristics listed in the Gen C article are connection, community, creation and curation.

The brand satisfy the “connection” characteristics because technology is present and connect on all screens. Present on internet with website and mobile site.

The brand satisfy the “community” characteristics because by the website the guests can follow the restaurant on Facebook, Twitter and Instagram, stay connect and create group of followers. (Social network). Customers “like” the restaurant.

The brand satisfy the “creation” characteristics because they post on their website photos and videos of their party, events and bar cocktails.

The brand satisfy the “curation” characteristics because they talk with their guests/ “friend” directly on the website about what happens in the restaurant and actuality…

-  The mobile site is “Responsive design” because the website is adapt to all digital support (computer, mobile, tablet)

-  They should highlight the links for the social networks on the mobile site.