My Klout score:
dimanche 23 novembre 2014
vendredi 21 novembre 2014
Homework
- Definition of Influence Marketing: Influence
Marketing is the practice of identylying and building relationship with
individuals who have influence over a target audience of buyers.
http://fr.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012
- Definition in my own words: Influence Marketing
is the way for a company to use a person (as celebrity, well-known person) who
will encourage and convince potential consumers to buy a product or use a
service.
- The two brands which actively use Influence
Marketing are:
Nespresso: www.nespresso.com
Lancôme: www.lancome.fr
Instagram Hotel
- To get
an comp stay, an influencer need 10 000 followers
- To
create “everday influencers”, the hotel encourage the guest to take many photos
and share them on Instagram with them friends.
- The content created by Selfie Check In is Earned because the guests do it and post/share by themselves.
- The content created by Selfie Check In is Earned because the guests do it and post/share by themselves.
Marriott's Campaign
- Owned example:
Thank you @MarriottRewards
for the free Wifi! http://bit.ly/13p9ElV #SayHiToWifi”
- Paid example:
Ensemble's
Libbie Rice has more criticism for Marriott's Wi-Fi plan http://bit.ly/1ydCjDA #SayHitoWiFi”
- Earned example:
Stay connected from anywhere at @hotelsuantalya
Free Wi-Fi #SayHiToWiFi | @Design_Hotels
#MadeBYoriginals”
- Non-Marriott influencer: Twitter – 406 followers
Influence Marketing
- Influencer marketing describes
the process of tapping into “influencers”. People who have large followings in
certain niches and can affect opinion to increase the visibility of a product
or service.
- - The
characteristics of an influencers are:
Credibility
Use
social media
Online
skills
Capacity
to engage
Capacity
of communication
Ability
to convince
Trust
and respect
- - We
know that someone is an influencer when he/ she is able to engage people. When
many people follow and listen him/ her.
- - In
traditional marketing the company/ mark talk directly to the target. With
influence marketing the company/ mark use a third person to talk to a
community.
dimanche 16 novembre 2014
Analysis Charlie Birdy restaurant
- The features of the sites that will attract Gen
C guests are the facts that it is easier to use.
Funny images, connectivity with social
medias, the mobile website…
Design of the site
- The words which describe the brand personality
are young, funny, and original.
- The 4
characteristics listed in the Gen C article are connection, community,
creation and curation.
The brand satisfy the “connection” characteristics because technology is present and connect on all screens. Present on internet with website and mobile site.
The brand
satisfy the “community” characteristics because by the website the guests can
follow the restaurant on Facebook, Twitter and Instagram, stay connect and
create group of followers. (Social network). Customers “like” the restaurant.
The brand satisfy the “creation” characteristics because they post on their website photos and videos of their party, events and bar cocktails.
The brand satisfy the “curation”
characteristics because they talk with their guests/ “friend” directly on the
website about what happens in the restaurant and actuality…
- The mobile site
is “Responsive design” because the website is adapt to all digital support (computer,
mobile, tablet)
- They should highlight
the links for the social networks on the mobile site.
vendredi 14 novembre 2014
Definition of Generation C
The
people who create and publish material such as blogs, podcasts, videos, etc, on
the internet
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