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Webinar

Topic: “Making your brand relevant to today’s consumer”

Date: 22th of December, 6pm

Webminar source: Cohn Reznick.  

National professional services firm headquartered in New York: accounting tax and advisory

Few slides:

What new concepts or findings did you learn:

-      -    Business model have change and still changing

-      -   The keys words are “Adaptability”, “Resilience” and “Collaborative”.

-      -    Companies have to be focus on customer’s needs.

-      -  CEO of companies have to ask themselves if those organizations are smart and healthy.

-      -   Know as well his competitors as yourself.

-      -   Business strategy is compose of tangible and intangible concepts.

What information was valuable + why:

-       -   Presentation of the person who animate the webinar.

-       -   Graph that shows the lifecycles of products: clear approach.

  What would YOU do differently to create a better webinar:

-        -  Less time between each slides (too much explanations on each slide)

-        -  More animations (as videos)

Mocal strategy

Duda Mobile

Klout score

My Klout score:

Homework

     

           - Definition of Influence Marketing: Influence Marketing is the practice of identylying and building relationship with individuals who have influence over a target audience of buyers.

            http://fr.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012

      - Definition in my own words: Influence Marketing is the way for a company to use a person (as celebrity, well-known person) who will encourage and convince potential consumers to buy a product or use a service. 

-  The two brands which actively use Influence Marketing are:

         Nespresso: www.nespresso.com

         Lancôme: www.lancome.fr

Instagram Hotel

- To get an comp stay, an influencer need 10 000 followers

- To create “everday influencers”, the hotel encourage the guest to take many photos and share them on Instagram with them friends.

- The content created by Selfie Check In is Earned because the guests do it and post/share by themselves.