Homework

     

           - Definition of Influence Marketing: Influence Marketing is the practice of identylying and building relationship with individuals who have influence over a target audience of buyers.

            http://fr.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012

      - Definition in my own words: Influence Marketing is the way for a company to use a person (as celebrity, well-known person) who will encourage and convince potential consumers to buy a product or use a service. 

-  The two brands which actively use Influence Marketing are:

         Nespresso: www.nespresso.com

         Lancôme: www.lancome.fr