Influence Marketing

- Influencer marketing describes the process of tapping into “influencers”. People who have large followings in certain niches and can affect opinion to increase the visibility of a product or service.

-       - The characteristics of an influencers are:

Credibility

Use social media

Online skills

Capacity to engage

Capacity of communication

Ability to convince

Trust and respect

-       - We know that someone is an influencer when he/ she is able to engage people. When many people follow and listen him/ her.

-      -  In traditional marketing the company/ mark talk directly to the target. With influence marketing the company/ mark use a third person to talk to a community.