Net Literacy Skills

jeudi 4 décembre 2014

dimanche 23 novembre 2014

vendredi 21 novembre 2014

Homework

- Definition of Influence Marketing: Influence Marketing is the practice of identylying and building relationship with individuals who have influence over a target audience of buyers.

http://fr.slideshare.net/appinions/basics-of-influence-marketing-appinions-dec2012

- Definition in my own words: Influence Marketing is the way for a company to use a person (as celebrity, well-known person) who will encourage and convince potential consumers to buy a product or use a service.

- The two brands which actively use Influence Marketing are:

Nespresso: www.nespresso.com

Lancôme: www.lancome.fr

Instagram Hotel

- To get an comp stay, an influencer need 10 000 followers

- To create “everday influencers”, the hotel encourage the guest to take many photos and share them on Instagram with them friends.

- The content created by Selfie Check In is Earned because the guests do it and post/share by themselves.

Marriott's Campaign

- Owned example:

“ATL Marriott Marquis ‏@AtlMarriottMarq 13 nov.

Thank you @MarriottRewards
for the free Wifi! http://bit.ly/13p9ElV  #SayHiToWifi”

- Paid example:

“Travel Agent Mag ‏@TravelAgentMag 7 nov.

Ensemble's
Libbie Rice has more criticism for Marriott's Wi-Fi plan http://bit.ly/1ydCjDA  #SayHitoWiFi”

- Earned example:

“Ali ZENGİN ‏@alizengin33 15 nov.

Stay connected from anywhere at @hotelsuantalya
Free Wi-Fi #SayHiToWiFi | @Design_Hotels
#MadeBYoriginals”

- Non-Marriott influencer: Twitter – 406 followers

Influence Marketing

- Influencer marketing describes the process of tapping into “influencers”. People who have large followings in certain niches and can affect opinion to increase the visibility of a product or service.

- - The characteristics of an influencers are:

Credibility

Use social media

Online skills

Capacity to engage

Capacity of communication

Ability to convince

Trust and respect

- - We know that someone is an influencer when he/ she is able to engage people. When many people follow and listen him/ her.

- - In traditional marketing the company/ mark talk directly to the target. With influence marketing the company/ mark use a third person to talk to a community.